Project: Guide2Go

35% of American Adults Own a Smartphone

US Census 2010 adult population 234,564,000

Pew Internet Project (May 2011) survey found that:

  • 83% of U.S. adults have a cell phone of some kind = 194,688,120
  • 42% of them own a smartphone = 82,000,000

A smartphone owner includes any cell owner in either of the following two categories:

  • 33% say that their phone is a smartphone.
  • 39% say that their phone operates on iPhone, Blackberry, Android, Windows or Palm operating systems.


Smartphone use is highest among the affluent and well-educated, the (relatively) young, and non-whites

Several groups have higher than average levels of smartphone adoption, including:

  • The financially well-off and well-educated -- 59% of adults living in a household earning income of $75,000 or more are smartphone owners; 48% of those with a college degree own smartphones.
  • Those younger than age 45 -- 58% of Americans between the ages of 25 and 34 now own a smartphone as do 49% of those ages 18-24 and 44% of those ages 35-44.
  • Even among those with a household income of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.
  • African-Americans and Latinos -- 44% of blacks and Latinos are smartphone users.

Android is the most common smartphone platform, followed by iPhone & Blackberry

Android = 28,700,000

iPhone = 19,680,000

Blackberry = 19,680,000


82 Percent of Time Spent with Mobile Media Happens Via Apps

comScore revealed that Social Media Brands Experience Heavy Engagement on Smartphones.

"Among smartphone users age 18 and older accessing from iOS, Android and RIM smartphones, Google Sites ranked as the top property with nearly 94 million unique visitors, representing 96.9 percent of the mobile audience. Facebook ranked second with 78.0 million visitors (80.4 percent reach), followed by Yahoo! Sites with 66.2 million visitors (68.2 percent reach) and Amazon Sites 44.0 million visitors (45.4 percent reach). "

Smartphpone Brand Traffic